Market-leading innovation experts

Our team has over 25 years experience, alongside a global network of expert associates.

 
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Where there’s smoke…there’s fire 

That’s what we find with the clients we work with. It’s not a lack of ability, passion or drive to succeed that is preventing solutions presenting themselves. In other words, there is plenty of smoke. It’s just that obstacles, ones we all recognise, just keep getting in the way…

Things like lack of bandwidth, not being able to see the wood for the trees, the need to achieve widespread buy-in quickly, and many more.

So, from our very first projects, we have worked with great teams to enable them to achieve their objectives. We design the means to ensure their ideas catch fire.

Fusion thinking and ideas

Commercial nous
with creative flair

Sustainability and purpose
at our core

Global attitude

 

We are backed by a formidable network of associates from across the globe, possessing an array of skills and specialties we can tap into depending on project needs.

 
 
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Helen Clements

Founder and project director with extensive experience in leading insight & innovation projects.

Connect with Helen

David Clements

Partner, innovation specialist and highly experienced brand strategist.

Connect with David

Sally Burrell

Business innovation and go to market strategist.

Connect with Sally

 

 What our clients say about us

Testimonials

“Not for the first time Helen and David have excelled themselves. Despite Covid restricting their ability to interact directly with professionals in our field, they seamlessly navigated into using cutting edge virtual research and evidence gathering tools, meaning the process of insight was not only rich from the research subjects perspective, but it was highly engaging and eye-opening for our internal teams.”

Tom Butcher, Global Head of Product and Pricing, MPS

“We have helped World Changing brands clarify their purpose and mission and having Helen facilitate our sessions has ensured we always reach our goals and in great spirits”

Professor Myriam Sidibe, Author, Founder and Chief Mission Officer, Brands On A Mission

“Helen is adept at inspiring creativity and innovation from mixed groups. I've called on her expertise many times when faced with a complex challenge that involves multiple stakeholders and competing agendas. Her facilitation is purposeful, professional and most importantly; it's always focused around delivering tangible results.”

Sinead Rocks, Creative Director BBC Learning

or find out more about what our clients say

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