Optimised insight. Pragmatic innovation. Sustainable impact.

where there’s smoke is an independent innovation agency of expansive thinkers and doers. We work with our clients to solve problems that are difficult, ambiguous or both.

 
 
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We create innovative, sustainable and purposeful solutions which stretch global businesses & organisations of all kinds into new areas of growth.

 
 

Product, service & business model innovation

Customer, employee & brand experience innovation

Digitally enabled insight & idea generation

Virtual conference & meeting design

 

About us

We’re senior practitioners with a diverse set of skills, personalities & backgrounds, who meet challenges with energy & invention.

 

Our highly engaging and creative approach to innovation, insight and idea generation is incredibly successful on-line, with a suite of tools and technologies that make our projects even more interactive and accessible to client teams spread across the globe. These are now part of our new way of working, even as in-person meetings become more common again.

 

Founded in 2010, we work across a wide variety of innovation challenges and across a huge array of sectors, across the globe.

 
 
 
 
 

 sparks & kindling is a periodic digest of the things that have stimulated our thinking.

Here are some past issues to give you a taste of what to expect.

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